
Train With Jeanelle
From Instagram DMs to booked discovery calls in weeks. A focused website designed to convert attention into clients.
Personal brand · Fitness · Brand launch
Magdalena Furman · Copenhagen
Move from idea to production — AI systems, backend architecture, and web products built for real-world scale, not prototypes.
How I help
I design AI systems that integrate cleanly into production products without creating long-term complexity.
AI agents · LLM integrations · RAG systems · MCP · Local LLMs · Workflow automation · AI product features
I design backend systems that remain stable as usage grows — without requiring rebuilds under pressure.
Architecture reviews · Backend engineering · APIs · Distributed systems · Scaling · Performance · Cloud
I build websites that convert consistently and behave like part of the product, not marketing assets.
Founder websites · SaaS websites · Landing pages · CRO · SEO · Analytics
Embedded technical leadership for founders who need senior engineering judgment without hiring a CTO full-time.
Early-stage technical leadership · Hiring decisions · System strategy · Vendor evaluation
Rapid intervention for systems that are broken, unclear, or becoming operationally risky.
Production debugging · System recovery · Urgent audits · Pre-launch QA
Selected work
AI-powered marketing analytics platform with multi-source data integration and predictive reporting.
AI · Data Engineering · Analytics
Conversational voice AI agent for customer support — built with real-time speech processing and context-aware responses.
AI · LLM · Voice
Backend engineering for a high-traffic investment platform. Designed for scale and reliability across millions of transactions.
Fintech · Backend · Distributed Systems
Income aggregation system with real-time data pipelines and automated financial categorisation.
Fintech · Backend · APIs
Subscription and billing engine for SaaS platform handling millions of users.
Fintech · Architecture · Backend
Web

From Instagram DMs to booked discovery calls in weeks. A focused website designed to convert attention into clients.
Personal brand · Fitness · Brand launch

A clean, structured website built to launch a new brand with clarity and confidence.
Brand creation · Strategy · Photography

A high-trust website for a software consultancy designed to convert interest into discovery calls.
Web · Software consultancy · Brand launch

Conversion improvement for a legal advisor in the UAE — rebuilding trust signals, structure, and clarity to turn visitors into enquiries.
Legal · UAE · Conversion
Why work with me
No marketing fluff. Every recommendation has a technical reason.
You work directly with me. No handoffs. No agency overhead.
10+ years building production systems, fintech, government platforms, and scalable backend systems.
Small feedback loops. Direct communication. Fast iteration.
Process
A structured path from first call to live system — the same across AI, software, and web.
Short call. I understand your problem, goals, and constraints. You don't need to have all the answers.
I define the technical approach — system design, stack decisions, and a clear path forward.
I develop the solution — fast, production-grade, and built to last beyond the first release.
We go live. Hosting, infrastructure, monitoring — everything in place from day one.
I stay available. Ongoing retainer or on-demand — depending on what your team needs.
“From consultation to completion, the process was seamless. She listened to my requirements and delivered a beautiful, minimalistic, and user-friendly website. I couldn’t be happier with the result.”
Jeanelle
Train With Jeanelle
“I engaged Magda to work on some changes to my existing website. Magda was always reachable and understood the scope of work well to finish within the given period of time. Highly recommended!”
Karan Thawrani
Chakra Legal
About
I'm a software engineer with a Master's in Computer Science from DTU and more than a decade of experience building production systems across fintech, government platforms, and startups.
My background is in backend engineering, distributed systems, and software architecture — but over time I realised founders rarely need just code. They need someone who can understand the business problem, make strong technical decisions, and ship systems that work in the real world.
Today I work directly with founders on AI systems, backend architecture, and product engineering — from short technical audits to long-term embedded work.
I don't run an agency. When we work together, you work directly with me from start to finish.

Typical problems I solve
“We want to add AI but aren't sure what's technically feasible or sensible”
“Our backend is starting to break under real usage”
“We need senior engineering help for a high-risk build”
“We inherited a system no one fully understands”
“We're preparing to launch and need a technical review”
“We need a website that actually converts visitors into leads”
“We need someone who can go from architecture to execution independently”
If one of these is yours, it's usually a 30-minute conversation.
FAQ
Yes. I integrate well with existing engineering teams — as an embedded consultant, a technical reviewer, or an additional builder. I adapt to your workflow.
Yes. I help founders go from idea to a working, production-ready MVP — with a focus on good architecture from day one so it doesn't need to be rebuilt later.
Yes. Architecture reviews and technical audits are a common starting point. I'll give you a clear picture of what's working, what's at risk, and what to prioritise.
Both. Short-term or one-off projects are typically fixed-price or hourly. Ongoing work — Fractional CTO, embedded engineering — is retainer-based. We'll find the right structure.
Yes. I build AI features, agents, LLM-powered products, RAG systems, and workflow automation. I focus on practical AI that works in production — not demos.
Yes. I work on redesigns, conversion improvements, and full rebuilds — depending on what's actually needed.
Usually within 1–2 weeks. For urgent work (Technical Rescue), often faster. Book a discovery call and we'll confirm timelines from there.
Contact
AI implementation, backend architecture, a production-ready website, or a difficult engineering problem — bring it as it is. You don't need a spec.